Beyond Blogging: Social Media Marketing for Law Firms
By Saul McGoveran Let’s start by correcting a HUGE misperception about social media marketing for law firms: Blogging is not enough. Unless you’re actively promoting and merchandising your content and...
View Article3 Rookie Mistakes in Social Media for Law Firms
By Herb Jackman What’s the first thing any good lawyer does after a long day reviewing paperwork and preparing documents? Here’s a clue: It’s not getting a drink at the favorite watering hole with the...
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Small Business Tips for Tweeting Lawyers
If only Savannah Dietrich’s lawyers had warned her before she took Twitter by storm. The 17-year-old Louisville assault victim took to Twitter after feeling like her two teen assailants got away with a...
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Small Business Tips: Facebook for Lawyers
Marketing tips for attorneys and law firms that don’t like to use Facebook and social media outlets By Saul McGoveran Seems like just about all small business tips related to marketing revolve around...
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How to Get New Clients: Law Firm Webinars Part 1
By Julie Bawden-Davis For those in the legal profession, a webinar — which is essentially an online seminar — provides an ideal way to get your message across and an effective method in how to get new...
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How to Get New Clients: Legal Webinars Part 3
By Julie Bawden-Davis In part 2 of our webinar series, we discussed how to get new clients in your legal marketing pipeline by choosing and developing an engaging webinar topic. Now it’s time to learn...
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Using Small Business Marketing Solutions to Reassure Legal Clients
By Saul McGoveran Clients can sometimes be a finicky bunch — some, more than others — and most attorneys must work with difficult clients on a regular basis. Unfortunately for these legal teams and law...
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Why Small Business CRM Software Is Beneficial to Lawyers
By Jennifer Gregory Lawyers are often privy to private and personal client information, which means clients seek lawyers they can trust. While customer relationship management (CRM) software can...
View ArticleAll-in-One Listings Sites for Small Businesses and Service Providers
By Carla Turchetti Consumers rely on the Internet every day to help them make decisions about where to spend their money. They expect searches to deliver everything from the address of a business to...
View ArticleSales Leads Through All-in-One Listings Sites
By Carla Turchetti Thanks to popular all-in-one medical sites like ZocDoc and Healthgrades, patients only have to make one stop to compare physicians based on geography, education and other factors....
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